Explore the M&I Expo Educational Content Programme
Learn from industry leaders, discover trends, and gain actionable insights across incentive travel, exhibitions, and sustainable events.
The M&I Expo educational programme brings together leading industry associations and experts to share insights, best practices, and innovations for the meetings and events industry.
Education sessions
Format: 30-minute workshop including trend analysis and group design sprints.
According to PwC, the global workforce will be predominantly under 40 by 2030. This shift is already transforming how incentive travel is conceived and delivered. Younger professionals bring different motivations, preferences, and definitions of meaningful reward. Therefore, today's incentive programmes must evolve to stay relevant and inspiring. In this interactive session, we'll examine key findings from SITE's latest Incentive Travel Index and additional research to understand the generational trends influencing incentive travel today.
Learner outcomes
By the end of this session, participants will be able to:
- Identify the most influential generational trends shaping incentive travel expectations
- Understand key insights from the SITE Incentive Travel Index and related research
- Apply generational data to redesign or enhance incentive travel programmes
- Collaborate with peers in a rapid design sprint to develop future-focused incentive concepts
Our Content Partners
Founded in 1973, the Society for Incentive Travel Excellence (SITE) is a global association for professionals across the incentive travel industry. Today, SITE represents more than 3,600 members in over 90 countries, spanning corporations, agencies, airlines, cruise lines and the wider destination supply chain.
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Active since 1928, the International Association of Exhibitions and Events is the leading association for the global exhibition industry. Today, IAEE represents more than 12,000 professionals across 50+ countries, supporting and advancing the businesses and individuals behind exhibitions worldwide.
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Formed in 1972, Meeting Professionals International (MPI) is the leading global association for the meetings and events industry. Today, MPI supports a worldwide community of more than 60,000 members and participants across over 70 chapters and clubs.
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Created in 1963, the International Congress and Convention Association (ICCA) is a global community for the international association and governmental meetings sector. Today, ICCA is one of the most prominent organisations in the industry, offering education, data and global connections to support successful international meetings.
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In 2021, event:decision was created to support the global events industry in delivering more responsible and sustainable programmes. Today, it works with corporate teams, venues, agencies and associations to benchmark performance and demonstrate the real impact of sustainability across events.
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